We’ve all been there. You’re typing out a response to a text or an email and you just can’t find the right words. So you reach for the nearest emoji keyboard and type in something representatives of your feelings. We’ve all done it, but did you know that emojis can be used professionally in marketing? Believe it or not, when used correctly, emojis can add an extra layer of engagement to your digital communications. Check out these tips for using emojis professionally in order to take your marketing messages to the next level!

Do you find yourself using emojis in your professional emails and reports? You’re not alone! In fact, a recent study showed that 92% of people use emojis in their professional communication. While some may see this as unprofessional, there are many ways you can use emojis to make your written communication more engaging and fun. Keep reading to learn how you can add Emojis to your next business communications!

Using Emojis in Marketing Professionally

The use of Emojis in Marketing

Emojis are fun and they add personality to messages. Have you ever considered using emojis in your advertising, email marketing or social media posts? If not, you should! In this blog post, we’ll explore some reasons why emojis can help improve your marketing efforts. Plus, we’ll provide some tips for how to use them effectively. Are you ready to get started? Let’s go!

1. Emojis in Advertising

The use of Emojis in advertising is on the rise. More and more companies are using them to reach out to their customers, with some very interesting results. One company created an Instagram campaign that used different emojis for different products, so people could find what they were looking for easier. Another campaign took a more creative route by replacing words with emojis, which increased engagement by 400%. Any marketeer can increase customer engagement and improve texts through the use of this expressive pictorial language!

Big companies using Emojis in Advertising

Some pretty big companies have used Emojis to advertise their products over the past year or so. Coca-Cola, for example, used Emojis in a Super Bowl ad that depicted different scenes with people using the drinks to create makeshift snowmen and Christmas trees.

Another big company, Dominos Pizza, used emojis to promote their new touch screen ordering system that made it much easier for customers.

Another campaign took a more creative route by replacing words with Emojis, which increased engagement by 400%. Any marketeer can increase customer engagement and improve texts through the use of this expressive pictorial language!

The Result of Emojis in Advertising

So, what have these companies found from using Emojis in their advertising? Well, it seems that the use of Emojis can lead to increased customer engagement and improved text communication. In Coca-Cola’s Super Bowl ad, for example, they saw a significant increase in social engagement by users. Especially the super bowl ad, which is seen by hundreds of thousands or even millions of people.

The Dominos Pizza advertisement helped reduce the time spent ordering and time spent in the store by consumers, and with a lot of ordering happening on mobile devices that makes perfect sense. This is exactly what companies want when it comes to their advertising: an effective advertisement that leads directly to increased sales numbers!

Emoji’s in Facebook Ads

The latest rage is using Emojis in Facebook advertisements, and it’s easy to see why. With Facebook Ads, you can target a very specific audience, making sure your ad reaches the right people. And with Emojis in the mix, you add an extra layer of engagement that can help boost response rates.

For example, take this ad for dental braces from Smileyfacebraces:

Facebook Ad by Smiley Face

The text is simple and to the point, making it easy to understand what’s being advertised. And because of this ad alone, the company has a surefire way to increase engagement.

Another great Example is this Facebook Ad for a Whitening kit:

Dentist Emojis Profesionally in Marketing

Want to increase your Facebook Ad engagement? Check out these 8 tips regarding Do’s and Dont’s by Business to Community.

2. Professional use of Emojis in Copywriting

While writing copy for your own company or customers while running an agency, Emojis can help you over the edge. Not only are Emojis joyous and fun, but they can also increase people’s understanding of the text that you have written.

Do’s and don’ts when using Emojis in Copy

It is important to know that there are some do’s and don’ts when using Emojis in copywriting. You must use a balance of copy and Emojis since too many emojis could look unprofessional.

One great way to include them in copy is by using expressions that already have an emoji for their meaning. For example: πŸ‘©β€πŸ’»πŸ‘¨β€πŸ’» if you want to say ‘work’. Another way is to use an emoji to describe the sentence you’ve just written. For example: ‘I love writing copy and I’m so excited to show you how to use emojis in your next blog post! πŸ“’.

Copywriters, this is the time to get creative! You can enhance text by using Emojis that match the tone of your message. If you are feeling happy and want to show it, include Emojis, but make you don’t overdo it. You are trying to use these Emojis professionally in marketing.

Here are 10 tips to help you write copy with Emojis:

  1. πŸ“ Use Emojis that support your message.
  2. πŸ‘Œ Don’t use too many Emojis or it will be hard to read.
  3. 😊 Be aware of cultural differences with Emojis.
  4. πŸ’‘ Use Emojis to show emotion and tone.
  5. πŸ‘‡ Try using an emoji to point to a specific part of the text.
  6. πŸ“ Place Emojis at the end of a sentence.
  7. 😳 Don’t use too many different emojis in one copy.
  8. πŸ‘‡ Consider using Emojis to express things that could not be expressed otherwise with words.
  9. ❀ Use an emoji thought bubble when writing copy for social media posts
  10. πŸ† Make sure the Emojis you use are appropriate.

Usage of Emojis in Copywriting

You might have seen it in our previous blogs, yes we do love to use Emojis in our copy. However, even at Copy-Paste-Emoji, we make sure to never overdo it. We consider the copy, the target audience and what will be published where.

For copywriting use cases we mainly recommend using Emojis in:

  • Social Media Posts (Facebook, Instagram)
  • Emails to Clients or Employees
  • Or in your ads when your target audience is more casual

Using Emojis professionally in Marketing

Using an emoji thought bubble can also help get your message across when writing for social media posts or even in ads.

A copywriter’s rule of thumb: don’t use more than three Emojis per post and make sure they are relevant to the copy.

When it comes to emojis, less is often more! Just like with words, overusing emojis can harm the message you are trying to get across. Remember, we are trying to use Emojis Professionally in Marketing!

3. Emojis and their use for Branding on Social Media

Emojis are the new language. They have become a way to communicate with people on social media, and they can be used for branding purposes as well. Emojis are an excellent tool for marketing professionally on Social Media because they allow you to express yourself in a different way than traditional text does. They can help your company connect with potential customers by giving them more information about what your company is all about. This blog post will discuss how Emojis can be used professionally to brand your company successfully!

Emoji Usage to increase User awareness

Emojis are the images that people use to express themselves on Social Media. Emojis can be used for branding purposes because they show your audience how you want them to feel about your company, and what values it stands for. They allow companies to communicate with their target audiences in a different way than traditional marketing or promotional tactics do.

If you use the same Emojis regularly and if you make sure that there is a propper use case for it – your target audience might just relate them to your brand. It is important to use Emojis that match your branding and the emotions you want to evoke.

Types of Emojis you can use in your Social Media Branding:

  • The laughing Emoji when something goes right – will show your audience that you are human and make mistakes, but you learn from them and move on.
  • The Emoji with a heart is good for when your company wants to show some love – as it might be difficult in business relationships.
  • You can also use Emojis like the Emoji of hands clasped together or people holding each other, which shows empathy and support between people. These are all positive emotions that you want to evoke through Social Media.
  • If your company is more professional, and you’d like to show that you are serious, you can use Emojis with a monocle. The Emoji of the glasses is also very popular for this brand image.
  • It’s important to keep in mind that Emojis have different meanings depending on where they come from or their combination with other Emojis. It’s best to stay close to Emojis that do not have a double meaning.

Examples of Social Media Marketing using Emojis Professionally

Alright, we discussed how you can use Emojis. What better way to explain how to brand your company on Social Media? There is no better way than showing you some great examples of companies that used Emojis in their profesional marketing:

Dominos Pizza

Dominos Pizza used a Pizza with eyes for one of their advertisements. Which they also used extensively on Social Media.

Dominos Pizza Eyes Marketing Professionally


Cocoa Cola used Emojis of a Santa Claus and a Reindeer in their Christmas campaign.

KFC – Kentucky Fried Chicken

KFC tried to get their very own Emoji approved!

KFC Emoji on Social Media


Ford uses the emoji of a car in many of it’s Social Media posts.

There are endless possibilities to how you can use Emojis for Branding. Just make sure you know the correct meaning of these Emojis.

4. Emojis used Profesionally in Email Marketing

Emojis are a modern way of communicating and can be used in a professional setting to make an email message more engaging. They also help increase the response rate of your emails, which means you’ll get more customers if you use them. In this blog post we will discuss how to use emojis in email marketing for maximum effect.

Create Engaging Email Marketing Campaigns with

As described before, Emojis can bring a text to life when used right. Especially in Email Marketing where you’ve got a limited amount of characters, they can make all the difference. You might not believe it but adding just one emoji at the right place will bring people back to your website, YouTube video, or ad campaign. Email Marketing is an important part of digital marketing today. Emailing users and customers with updates on new products or campaigns, discounts and promotions have proven to be quite effective in most cases.

Ways to use Emojis in your next Email Campagne

If you are looking for ways to use Emojis in your Email Marketing, look no further. Here are a few ideas:

Add an Emoji in the Subject Line of your Email

This is a great way to catch people’s attention and make them want to open your Email. No only will this capture people’s attention – it also increases the click-through rate.

Use Emojis in your Email Content

Adding Emojis in your Email content can help you stand out from the competition and increase user engagement. This will help you achieve your campaign goals. You can basically use it to write copy – but for emails.

Include Emojis in your Email Signature

Adding an Emoji in your Email signature is a great way to show off your personality and engage with recipients. It also helps you stand out from the competition.

Emojis can be used professionally in Email Marketing to increase user engagement – so go ahead and add them to your next Email.


We know that you’re probably thinking β€œEmojis are just for kids”, but the truth is they have become a new language on social media and in digital marketing. If you want to target millennials or Generation Z (those born after 1995), then Emojis might be your best bet. There’s no better way to engage with future customers than by using their preferred form of communication – so start experimenting! Whether it’s adding them into copywriting, branding images, advertising campaigns or email marketing campaign subject lines, there are plenty of ways to use this technology to get more eyes on your brand. Tune in from time-to-time for updates onyou can incorporate these Emojis in your next marketing strategy.

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